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Independent software studio

Ideas intoexceptionalsoftware.

We design and build focused digital products that make business work better.

  • Product strategy
  • Interface design
  • Full-stack engineering
  • Shopify apps
  • Commerce tooling
  • Quality engineering

Our expertise

Your ambition.
Our expertise.

  • Product strategy

    Clarity before complexity. We shape the problem before we write the code.

  • Design & engineering

    Beautiful experiences on robust, well-tested systems.

  • Commerce tooling

    Shopify apps built around the way merchants actually work.

Products

Built to move business forward.

Thoughtful software for real business challenges.

Optionary

Shopify product options

In development

Product options, built once and reused everywhere.

Optionary organizes product customization around reusable Bases, Templates and Products — so a change made once reaches every product that uses it.

  • Reusable option bases
  • Templates with conditional fields
  • One template, many products
  • Admin in eight languages
  • CSV and Optionary JSON import

Optionary is being prepared for Shopify App Store submission and isn’t available to install yet.

Optionary · How it works

One model. Every product.

Three building blocks keep product options consistent, however large the catalog grows.

A color palette, a monogram field, a gift-wrap choice. Each base is a reusable building block with its own fields and rules.

Optionary · Bases

Library

Bases

4 reusable bases

Select a base to spot it in the storefront preview.

Saved — changes reach all 3 connected products.

Storefront previewLive

Card holder

Options from “Personalised leather”

Leather color · Tan
Gift wrap · No
Shown when Gift wrap is Yes

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Interactive illustration with fictional products — not the live app.

The studio

Small team.
Wide horizons.

Strategy, design and engineering working as one — from the first sketch to the next release.

  1. 01

    Discover

    We listen, learn and define the opportunity.

  2. 02

    Design

    We craft elegant, practical solutions.

  3. 03

    Build

    We turn ideas into robust, well-tested products.

  4. 04

    Evolve

    We iterate, improve and keep shipping.

Let’s talk

Great software starts with a conversation.

Tell us what you’re imagining — or ask us about Optionary.

What’s it about?